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Helvetica forever
Story of a Typeface

Edited by Lars Müller and Victor Malsy

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity – a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time.

This publication retraces Helvetica’s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the pheno-menon of its unparalleled spread.

Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields – from signal design to party flyers. With contributions by Axel Langer and Indra Kupferschmid.

21 x 28 cm, 160 pages, 150 illustrations, hardcover

ISBN 978-3-03778-121-0 english
ISBN 978-3-03778-120-3 german
Euro 29.90


Here are some Links:

_Lars Müller Publishers
_Read the book review by Erwin Bauer (german)